Michelle will talk about about the business and how it has survived 25 years. Michelle will also talk about her charity work, and how helping a charity and networking helps business.
Michelle has owned Michelles flowers ltd for 25 years together with her sister Karen. The shop originally sold Fruit and Veg, but changing times meant changing direction or closing. Michelle went to Leeds Uni and studied floristry, and the rest is history. Working six days a week, sometimes up to 18 hours a day, Michelle still finds time to help her local charity the Prince of Wales Hospice.
A delve into what search engines (ok, it’s Google) expect to see from your website and why SEO is, and always will be, important. Lee McDonald from Twilo will take you from the basics of how to get your site indexed and crawlable through the minefield of SEO terminology right through to how to make an instant impact on your site’s optimisation.
With over 20 years blue chip commercial experience behind him and having worked with a plethora of big names of the years, such as Tesco, Homebase, the BBC and British Aerospace to name a few, Lee has also been a Manager at Google AdWords and brings a variety of online and traditional marketing skills. With a background in business & marketing management he has a deep understanding of the marketing issues facing businesses in the dynamic digital marketplace and with his multi-channel experience, combined with a variety of first class commercial qualifications he is on hand to direct you, or consult with you, on your marketing needs. Check him out on LinkedIn Andrew is also the author of "Successful Startups", "The Successful Business Owners Guide to Reducing Stress" and "Multiply Your Success".